This Is What The Future Of Website Design Looks Like

Written By Paul Skelton

On 29 Apr, 2024
As a web designer for the past 20 years, I've seen the internet landscape transform dramatically. The future of website design in 2024 looks much different from how it did even three years ago.
The Future of web design

From the clunky web pages and text-heavy sites of the late ’90s to today’s sleek, user-focused designs, it’s been quite a journey.

As we look to the future, it’s crucial to keep abreast of the latest trends that shape how we create effective and engaging websites.

As we look to the future, it’s crucial to keep abreast of the latest trends that shape how we create effective and engaging websites.

Let’s dive into the future of website design and how you can prepare to stay ahead.

User Experience (UX) is not just a top web design trend, it is the key that makes your website not just visited, but revisited, over and over again.

A strong UX strategy is essential for success in the future of website design. It’s about ensuring smooth, satisfying, and efficient interactions that leave users happy—not frustrated.

It should be one of the main pillars of your entire online strategy.

It’s all about how a person feels when interacting with your website or digital product.

The goal?

Smooth, satisfying, and efficient interactions that leave users happy—not frustrated.

Think of UX as the journey you design for users when they visit your site, involving everything from the layout and design to the content and how it operates.

Why Is UX So Important In Web Design?

Customer satisfaction, conversion rates, SEO, and reduced costs all play a role in why UX is pivotal to the future of website design.

  • Customer Satisfaction: A fab UX design directly influences how users perceive your brand. Happy users mean repeat visits and recommendations. Bad UX? You might not see those users again.
  • Conversion Rates: Good UX design isn’t just nice to have; it’s a powerhouse for conversions. According to Forrester, a well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%.
  • SEO and Visibility: Google loves a user-friendly website. The easier your site is to navigate and the faster it loads, the better it will rank in search results.
  • Reduced Costs: Invest in UX from the get-go, and you’ll spend less money on fixing issues related to usability later. IBM found that every dollar invested in UX brings 100 dollars in return.Web

Website Design And UX In Action

Imagine a user visiting your online store.

They want to buy a coffee maker.

A good UX would mean they find the coffee maker within a couple of clicks, can easily access reviews and product details, see clear images, have a simple checkout process, and can navigate effortlessly whether on a desktop or mobile. 

This seamless journey doesn’t happen by chance—it’s designed. The future of website design relies heavily on a strong UX strategy.

The future of website design is not just about looking good—it’s about feeling right.

User experience is your magic wand in turning visitors into loyal customers. As you focus on the future, make sure a robust UX strategy tops your list.

Not sure where to start? Then read on.

The future of web design is all about planning exception UX. Images shows website designer planning website.

Personalisation And User-Centric Design

Personalisation and user-centric design are all about crafting a user experience that feels tailor-made for each visitor.

This strategy ensures that everything from your website’s layout to its content and functionalities aligns perfectly with the specific likes and needs of your users.

For website owners, personalisation in the future of website design is a key component.

By personalising the user experience, you can skyrocket engagement and satisfaction, leading to users spending more time on your site and popping back more frequently.

By personalising the user experience, you can skyrocket engagement and satisfaction, leading to users spending more time on your site and popping back more frequently.

This boost in engagement usually leads to better conversion rates as users feel the site speaks directly to them.

Making them more likely to heed calls to action, be it signing up for a newsletter or making a purchase.

Embracing a user-centric design also ramps up user loyalty and advocacy; happy users are your best ambassadors, likely to spread the word about your website.

Plus, personalisation is a goldmine for gathering invaluable insights about user preferences and behaviours, which can sharpen your marketing strategies and fine-tune the overall user experience.

In today’s cut-throat digital arena, where users expect more than just basic functionality but a responsive and evolving online environment, overlooking personalisation just isn’t an option.

It’s essential for building a lively, effective, and truly user-focused website that really stands out from the crowd.

Future of Website Design: How Personalisation Can Skyrocket Your UX Game

Here are some simple examples of personalisation and how you can adopt it in your website

Tailored Recommendations:

Here are some simple examples of personalisation and how you can adopt it on your website. Tailored recommendations, personalised emails, dynamic content, customised user experience, and location-based offers are key trends in the future of website design.

Voice User Interface (VUI) and Accessibility are other trends shaping the future of website design. These features significantly boost site accessibility and create a more inclusive experience for users.

The future of website design involves embracing technological advancements like AI and Machine Learning.

These tools enable personalised product recommendations, automated customer support, dynamic pricing, and predictive analytics for inventory management.

By using personalisation, you can showcase products based on a user’s browsing history or past purchases.

Just like the big players, you can create that “recommended for you” section that makes your customers feel understood and tempted to buy.

It’s like having a virtual shop assistant who knows precisely what your customers fancy!

Personalised Emails: 

Say you’re a local café owner with a website to boost your visibility. By gathering data from user visits, you can send out emails that resonate personally with each customer.

Did someone look at your vegan cake section but left without buying?

Send them a tempting offer or a mouth-watering new addition to your menu. It’s about making them feel you remember and value their interests.

Dynamic Content As Part Of Your Digital Design:

For service-based businesses like a local gym, personalisation can mean dynamically updating your homepage based on the time of day or the visitor’s location.

Morning visitor?

Highlight your sunrise 6.30 am yoga classes.


Showcase the high-energy aerobics session you’re hosting this evening.

This makes your website feel alive and engaging, always in sync with what your users are looking for.

Customised User Experience:

If you’re a small travel agency, personalise the user journey on your website by suggesting destinations, travel tips, and special deals based on the user’s past searches or content they’ve interacted with.

It’s like being their thoughtful travel planner who’s always one step ahead, ready with exciting ideas for their next adventure.

Location-Based Offers:

Own a chain of local bookshops?

Use geolocation to offer special discounts or alert customers to events happening at their nearest store.

It’s a great way to make users feel connected and more likely to visit in person. “Hey, there’s a book signing just around the corner from you this Saturday!”

The future of web design showing shoppers responding to local offers

Voice User Interface (VUI) and Accessibility

Accessibility isn’t just a buzzword; it’s a necessity.

Incorporating voice user interfaces is a step that can significantly boost your site’s accessibility. Remember when voice commands felt like a novelty?

Now, they’re part of how users expect to interact with devices and websites, especially for individuals with visual impairments.

Voice User Interfaces (VUIs) and enhanced accessibility features are game changers for small and medium-sized enterprises (SMEs) looking to elevate their digital presence. Here are some compelling benefits of integrating these technologies into their websites:

Improved Accessibility:

Integrating VUI into a website makes it more accessible to individuals with disabilities, such as those with visual impairments or mobility issues.

By enabling voice navigation, SMEs can ensure that their site is usable by a broader audience, complying with legal standards like the Web Content Accessibility Guidelines (WCAG) and enhancing their corporate social responsibility.

Enhanced User Experience:

VUI can transform the user experience by making interactions more natural and engaging.

Customers can receive information, ask questions, and complete actions through voice commands, which can be particularly useful for users browsing on mobile devices or those who prefer hands-free interaction.

This convenience can lead to higher customer satisfaction and loyalty.

Competitive Advantage:

By adopting VUI and robust accessibility features, SMEs can differentiate themselves from competitors who may not yet have embraced these technologies.

Offering a more inclusive and innovative user experience can position an SME as a forward-thinking leader in its market.

Increased Efficiency:

Voice commands can streamline the completion of various tasks on a website, such as filling out forms, searching for products, or navigating through content.

This efficiency can significantly enhance the speed of user interactions, reducing the time it takes for customers to find what they need and make decisions, thereby potentially increasing conversion rates.

Reach A Wider Audience:

With VUI and enhanced accessibility, SMEs can tap into market segments that may have been underserved before.

For example, older users or those not comfortable with traditional navigation methods may find voice interactions more user-friendly.

By catering to a wider audience, SMEs can expand their customer base and increase potential revenue streams.

Better SEO Potential:

As search engines continue to evolve, they are increasingly recognising and rewarding websites that offer voice search capabilities and prioritise accessibility.

These features can help improve a site’s SEO ranking, making it more visible to potential customers and driving more organic traffic.

Incorporating VUI and improving accessibility on a website is not just about keeping up with technology trends; it’s about making a strategic investment in the inclusivity and effectiveness of your online presence.

For SMEs, this means not only meeting customer expectations but exceeding them, which can significantly contribute to business growth and success.

Technological Advancements

In the rapidly evolving digital landscape, technological advancements such as Artificial Intelligence (AI) and Machine Learning (ML), along with Augmented Reality (AR) and Virtual Reality (VR), are setting new benchmarks for furure website design and functionality.

AI and ML are enhancing websites with capabilities like intelligent automation and predictive analytics, offering personalised experiences and improving user engagement by analysing user behaviour.

For example, AI-driven chatbots provide real-time customer service, while machine learning optimises site navigation and content delivery.

Meanwhile, AR and VR are revolutionising user interactions by creating immersive and interactive digital experiences.

AR overlays digital elements onto the real world through smartphone cameras, enriching user interactions, while VR offers completely immersive experiences that can transport users to different settings.

These technologies are particularly impactful in sectors like e-commerce and real estate, where they can simulate in-store shopping experiences and virtual property tours.

By integrating these technologies, websites not only enhance user engagement but also gain a significant competitive edge.

Artificial Intelligence And Machine Learning

AI is not just about robots taking over the world—it’s a tool that revolutionises how we approach design.

For instance, AI tools now suggest design elements based on content type and user behaviour, a far cry from the early days when we manually tested every possible layout.

Examples Of How AI And Machine Learning Can Be Used In Websites 

Here’s how AI and Machine Learning can be practically applied to a website, with real-world examples for a small to medium enterprise (SME) owner:

Personalised Product Recommendations:

AI algorithms analyse user browsing and purchase history to suggest relevant products.

For instance, an online bookshop could use AI to recommend books based on previously browsed genres or authors, much like Amazon’s recommendation engine.

Automated Customer Support:

Machine learning can power chatbots that handle common customer queries without human intervention.

A local electronics retailer could deploy a chatbot to answer frequently asked questions about product specifications, warranty information, and troubleshooting steps, enhancing customer support efficiency.

The Future of web design is all about AI, image showing AI human interface

Dynamic Pricing:

AI can adjust prices in real-time based on demand, competition, and inventory levels.

A boutique fashion store might use AI to offer promotional pricing on overstocked items or popular items during peak shopping periods.

Content Personalisation:

Machine learning analyses user interactions to tailor website content.

For example, a news portal could dynamically adjust its homepage to display news stories similar to those a visitor has spent time reading in the past.

Predictive Analytics For Inventory Management:

AI can predict future sales trends, helping businesses manage inventory more effectively. A small gardening supplies store could use AI to forecast seasonal demand for various plants and gardening tools, ensuring they are well-stocked in advance.

  • SEO Automation: AI tools can optimise content for search engines by suggesting keywords, analysing competitor SEO strategies, and identifying areas for improvement. A local bakery could use AI to refine its web content to rank higher in search results for terms like “fresh gluten-free bread” in their city.
  • Enhanced Security Measures: AI can help detect and prevent security threats by identifying unusual access patterns or potential breaches. An SME like an independent financial advisor could use AI-driven security protocols to protect sensitive client data.
  • Real-Time Analytics and Adjustments: AI analyses website traffic and user behaviour, allowing SMEs to make immediate adjustments. A café with an online ordering system might use AI to track which menu items are most popular at different times of the day and adjust their menu offerings and promotions accordingly.

These practical applications demonstrate how AI and Machine Learning can significantly enhance website functionality, improve user experience, and drive business growth for SMEs.

Augmented Reality (AR) And Virtual Reality (VR)

Imagine trying on a dress or seeing how a new sofa might look in your living room through your screen.

AR and VR are making this possible, providing a richer, more interactive user experience. All the major tech companies including Google, Apple and Meta plus many others are all jumping on the bandwagon. 

The AR landscape is predicted to be worth £164 billion by the end of 2029 so you can see that it’s a market that will grow massively in the next few years. 

You only need to look at the adoption of smart wearables such as watches, jewellery, clothing and fitness monitors to understand that people have an appetite for tech.

It’s early days in days of how this will become useful within your website setting.

You would expect many of the major global companies will lead the way in how this will work and quickly trickle down to SME Websites. 

You can expect browsing on the go, getting real-time information, directions to your store, the ability to buy on the hop and a host of other useful ways to interact with your audience.  

Here are some examples of their uses:

Virtual Product Showrooms:

For e-commerce businesses, VR allows customers to “walk through” a virtual showroom and interact with products in 3D.

A furniture retailer could use VR to let customers visualise furniture pieces in a virtual room, allowing them to change colours, move objects, and see how different items look together.

Immersive Virtual Tours:

Estate agents and property developers can leverage VR to create virtual property tours.

This allows prospective buyers to explore properties from their devices without needing to physically visit, providing a convenient and immersive experience.

It also broadens the potential customer base by reaching buyers from other locations.

Virtual Training and Education:

VR can create engaging educational content and training scenarios.

A training website for professionals could use VR to simulate real-world situations, such as medical procedures or engineering tasks, allowing users to practise and develop skills in a safe environment.

The Future of Web design showing how VR will impact the online world.

VR Events and Conferences:

Businesses hosting virtual events or conferences can use VR to create interactive and immersive experiences.

A company that organises industry events could offer a VR version, allowing participants to “walk” through a virtual exhibition hall, visit booths, and interact with other attendees, enhancing networking opportunities.

Branded Virtual Experiences:

Businesses can use VR to create branded experiences that uniquely engage users.

A travel website might offer a virtual tour of popular destinations, allowing users to “visit” landmarks and explore cities, creating a strong emotional connection and encouraging bookings.

Customer Service and Support:

VR can be used to offer more interactive customer support.

A technology company could provide a VR-based customer service portal where users can visualise and troubleshoot hardware or software issues with step-by-step guidance in a virtual environment.

In recent years, we’ve seen a big move towards clean, minimalist designs that focus on simplicity and clarity.

At the same time, bold typography and striking visuals are being used to make statements and draw users in.

Dynamic elements, such as animations and interactive features, are becoming more prevalent, providing a sense of movement and life to websites.

Responsive, mobile-first design has been essential for many years now, with websites needing to adapt fluidly to various devices and screen sizes.

This trend ensures that users have a consistent experience, whether they’re browsing on a desktop, tablet, or smartphone.

As we look to the future, these aesthetics and visual trends will continue to evolve, driven by technological advancements and changing user preferences.

Keeping up with these trends is essential for businesses that want to create websites that not only look great but also provide a seamless and enjoyable user experience.

The key point here is your web development should also focus on mobile-first, it’s not a new design trend that’s going to go away.

Minimalism And Bold Typography In Digital Design

The saying ‘less is more’ still holds true in design.

A minimalist approach, coupled with bold typography, can make your content stand out while ensuring it’s readable on any device.

A recent project we worked on for an online car parts company had us stripping a website back to basics and the client was amazed at how the cleaner look led to a better user experience.

Not only this but we are seeing that it is starting to improve the conversion rates already.

Dynamic And Responsive Design

Your website needs to look good and function well, whether it’s viewed on a large desktop or a small smartphone screen.

Responsive design isn’t new, but it’s evolving.

The tools we use today are light years ahead of the early CSS hacks we used to employ to make sites look good on mobiles.

The key future takeaway here to to always look at what is on the horizon, for example, we mentioned earlier about VR and wearable tech. 

How will your website appear to people accessing your convent on a VR headset? What will you need to do to make it compliant to even work on the devices?

The Future of web design showing a mobile responsive website

Sustainability In Web Design

Sustainability in web design has been gaining traction as businesses and users become more aware of the environmental impact of the digital world.

This approach focuses on creating eco-friendly websites that are efficient and designed with long-term use in mind. It’s not just about reducing a site’s carbon footprint; it’s also about embracing practices that promote a healthier planet.

Efficient web design practices, like optimising code and minimising the size of images and media files, help reduce energy consumption.

Choosing green hosting providers that use renewable energy sources is another key aspect of sustainable design.

By focusing on these elements, businesses can create websites that are not only user-friendly but also environmentally responsible.

Sustainability has shifted from a niche concern to a mainstream focus for many companies.

Websites that prioritise sustainability align with users who value eco-friendly practices.

As we move forward, sustainability will continue to be an essential part of web design, ensuring that websites are not only functional and visually appealing but also environmentally conscious.

Eco-Friendly Design Practices

Digital sustainability has become a priority to us. 

Reducing our digital carbon footprint involves more than just minimising server requests. It’s about writing cleaner code, optimising images more effectively, and choosing green hosting options.

Alone it’s not going to save the planet from the impacts of global warming, but, every byte counts!

Long-Term Maintainability

Building a website with longevity in mind saves time, money, and a lot of headaches.

Use frameworks that are flexible and adaptable to future needs.

Remember the time when updating a website was a complete overhaul? Now, with the right setup, it’s all about simple updates.

Security Innovations

Web security is no joke!

Security innovations in web design are critical in an era where cyber threats are increasingly sophisticated. 

Ensuring that websites are protected from potential breaches and data theft is no longer a luxury; it’s a necessity.

These innovations involve using cutting-edge technologies and practices to safeguard user data, protect against cyberattacks, and maintain user trust.

Enhanced Security Protocols

As technology advances, so do the tactics of those with malicious intent.

It’s crucial to integrate strong security measures from the ground up.

We recall a time when a small vulnerability in a plugin left a client’s site exposed; since then, we’ve doubled down on security audits for every project and now offer advanced security and maintenance plans to protect clients even further.

Blockchain in Web Design

Blockchain is beginning to play a role in enhancing security and building trust.

Imagine a website where transactions, user identities, and data are secured by blockchain technology.

This isn’t widespread yet, but it’s on the horizon, and it’s exciting to think about its potential applications.

Conclusion: The Future of Website Design

As we’ve explored the future trends in website design, it’s clear that staying updated and embracing new technologies are key to creating successful websites. 

If you know about the future and what it holds, you’ll be in a better place.

Whether it’s making your site more accessible with VUI, engaging users with AR, or ensuring it’s secure with the latest protocols, these advancements are shaping the future of our industry.



Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.