Why my website isn’t ranking well

Written By Damien Buxton

On 12 Feb, 2018
A really good question we get asked all the time is “my website isn’t ranking well, why?” It can be an easy one to answer! Nine times out of ten it’s usually the same answer – content, text on the page, writing, information, call it what you will but it all boils down to the same thing.

If there isn’t enough quality words on your website to tell Google who and what you are then that’s possibly why your website isn’t ranking well. Content really is KING.

It’s obvious if you think about it, search engines like Google need to read words on your web pages to understand what it’s all about. Google isn’t psychic or uses some mystic practices to rank a website.

practices to rank a website

Search engines are like big libraries, if you wrote a book and it only had three pages of text that wasn’t focused, where would that book be placed, with the romance novels or in fiction or in the sci-fi sections? Not having content that is focused, easy to read and understand is one of the top reasons why your website isn’t ranking.

As we’re talking about website rankings, design is irrelevant here. A pretty website with a great user experience is just that, it does nothing to build your position online or help with local SEO and website rankings.

Here are some tips we’ve put together to help improve your website ranking and get more visitors to your website:

Search engines match search results by the content on your website

Google and other search engines like Bing, Yahoo etc will understand your website by reading its content. What they understand from your web site will literally determine whether to show your website in the results or not. Search engines use many other factors and take into consideration many different things when deciding to rank a website but words on the page (your content) is the best and easiest thing to get right if your website isn’t ranking highly!

Get active on your website and online

As we’ve already mentioned that website content is one of the best ways to help if your website isn’t ranking. Another great method is to keep active and keep things fresh.

Google and search engines, love new information. Keep making posts in social media and on your website, especially if it has a blog, post on a regular basis. Not only will the new content help your website by having more information, but search engines will also see that you’re active. Any activity around your website such as social media shares, reposts, likes, people linking to your website all play a vital part in how well you’ll rank. Google sees this activity as if you’re creating a buzz, people are consuming and liking your content and what you have to say, they’ll reward you by thinking you’re a reliable source, that’s always a good thing.

Review and analyse what you have done on a regular basis

No matter what you do to help your website rank higher locally you need to evaluate everything you do. How can you improve what you’re doing if you don’t know how well things are working for you?

Your website should have some method of telling you how many people are going to your site, where they are coming from, how long then spend on web pages and where they are on your site. A great and free tool to have is Google Analytics (link to page) active on your site, it will answer these questions for you. You don’t have to be an online marketing expert to understand the results. If you see month on month progression, for example more visitors, longer time on your site, a lower bounce rate then you know that you’re on the right track.

Most social media sites like Facebook already have inbuilt monitoring methods so you will be able to see how well things are working for you.

How well is your website built will be a factor if your website isn’t ranking

This is possibly one of the hardest things for any business owner to understand and learn about. It can be very technical and something that you may struggle to do yourself. This is one area that I really would suggest that you invest in and get a professional to look at, especially if you think that technical aspects are the reason your website isn’t ranking highly. It shouldn’t cost a lot of money to do, think of it as an MOT on your website, in fact we do this for free and send our clients an overview on areas that need improvement.

There are some tools online however, you can use them now that will give you an overview of how your site is built and how it can be improved.

Here are a few of these websites:


As you can probably tell there are many factors that need to be taken into consideration on how well you rank in search engines. These are really only a few ways that will help you on your journey. Remember, this is no magic button to press, all methods take time and consistency to improve and keep you ranked well. Keep at it and you’ll get there!



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