NATIONAL FLOORING DISTRIBUTERSSTONECREST MARBLE
“I have had a great experience working with Midas Creative and the team”
WHAT WE DID
Bolstering their online presence was a key focus for Stonecrest. In an ever-increasing competitive market sector, the need to stay ahead of the game was vital. We were commissioned to increase their website traffic, improve online user experience and increase their sales conversion rates.
Product search and filter
Responsive for mobile & tablet devices
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Design & substance that meet in the middle
We rebuilt their website with two initial goals in mind. Firstly, improve search engine optimisation (SEO) to help their website rank higher in search engines and for more keyword search terms.
Secondly, improve the look of the site to reflect the calibre of products they sell. This was lacking on their old site, not ranking well and not conveying the level of flooring on offer.
Enhanced exposure, increasing sales
With a massive range of tile types, colours and finishes available, Stonecrest’s product catalogue is extensive. The website had to allow a visitor to quickly find and locate the types of tiles they needed in an instant. Although not an e-commerce store, we built in easy to use filters to refine products, traditionally available only with online shops. Improving searchability, ease of use and user satisfaction.
Efficiency for the customer & Stonecrest
We identified an issue early on. Customers had questions relating to specific tiles and Stonecrest had no way of identifying which ones. Their old website only had a ‘general’ enquiry form. This created a lot of unnecessary wasted time by trying to identify the tile in question. Each tile now has an individual enquiry form, allowing Stonecrest to easily and quickly respond to customers.
Stunning web design that packs a punch!
Stonecrest Marbles website is now an incredible sales tool that is helping them drive their business forward and reach their goals month on month. We have successfully provided a website that is generating more traffic, an improvement in customer enquiries and more sales.
“I have had a great experience working with Midas Creative and the team. They understood the needs of the business and guided us through the process at each stage. I am very happy with the professional approach taken and by the outcome of our website. We will definitely be using Midas Creative’s services with our other businesses.”