In this simple colour guide from Convertkit, they look at the psychology of colours and how they subconsciously impact the perception of your business.

When you first come across a new website design for the first time, you will instantly get a feeling within a few milliseconds. Mainly that will be to do with colour and images used in the website’s design.

Your first impression of a website is super important. It’s the key to whether your customers will come back for more or not!

Colours are powerful, and they have the power to evoke emotion in our audience. If you want your website design to communicate something about yourself then choosing carefully which colours will best represent who YOU really ARE is crucial!

A bright colour like green might symbolise youthfulness while black communicates stability; choose wisely because these messages could resonate more deeply with potential clients than if you were using some other palette entirely.

The right choices can make all of the difference when trying to get across one’s personality so make sure not only does YOUR site match up aesthetically but also tonally too.