The guide touches on important aspects to make sure you secure the perfect domain name for the website.

Here’s a brief summary:

• A short domain name is better
• Keep it easy to type, especially on mobile device searches
• Choose something that will stick in people’s minds
• If your business relies on local customers, consider adding the location to your domain name
• Check on social media that social media handles are available
• Opt to choose recognised domain name extensions such as a .co.uk or a .com
• Your url could include your main keyword
• Check to make sure other similar business aren’t using a similar domain name or that it’s not trademarked
• Try not to use hyphens or numbers
• People often mistype website addresses so consider registering variations with spelling errors