For most, there will come a time when your business identity no longer cuts the mustard. Your branding no longer fits with your business or hits the right spot with its audience.

If this is the case, it may do more than just ‘turning people off’, it can have serious implications on your bottomline.

Every few years it’s really worth relooking at your corporate brand to make sure that it still works well for you and your potential customers. If it doesn’t then it could be the right time to rebrand your business.

Customer Logo Shop, have put together the top ten reasons below in a great infographic.

Here’s a quick overview:

• Internationalisation
• Repositioning
• New CEO
• Outdated image
• Bad reputation
• Mergers, acquisitions or demergers
• Changing markets
• Corporate identity development
• Too similar
• Development and acquisition of brands