This cleverly created infographic illustrates key areas that your website should and shouldn’t have and the reasons behind them.

Some key points:

• When shopping on online stores or in the high street people don’t make the mental difference between the product and its packaging. Meaning how something looks has a huge impact on buying trends. 
• There are many reasons why people don’t trust poorly designed websites including an inappropriate domain name, a complex of busy layout, way too much text, a small font size or even the dreaded popups.
• Good web design includes having relevant information for the visitor, real testimonials from clients, fresh and updated web content and good credibility

Have a look at the infographic for more info.