How to Create a Kick-Ass Landing Page!
Have you ever heard of a landing page and do you know what they are? If not, they aren’t complicated things to master.
Basically, a landing page is a page on your website, a standalone website or web page which aims be an entry page for your online customers to see.
“So, isn’t the homepage on my website a landing page?” we hear you ask.
They are, in terms that you want people to go to your homepage, however there is one major difference.
Landing pages are specifically created as part of a marketing or advertising campaign that focus on driving a certain action from the visitor.
When you’re looking to build a new website, try and create some landing pages for certain areas of your business that you want to push.
Example of a landing page
We understand that this difference may confuse some, so here’s a brief example.
Let’s say that you own and run a café, selling teas, coffees and sandwiches etc. and you’re only open during the daytime.
One day you decide to open the café on Friday evenings, offering traditional Spanish tapas and live flamenco music.
The idea would be to create a dedicated web page for this, listing the food menu, what the evening will be like, an offer and any other information that you feel would be of interest to someone looking for this type of event.
All in the hope that this dedicated page will highly influence them to book a table.
“Isn’t that just a normal web page?” – yes and no!
Think about it, your Spanish night, will appeal to a different market than people popping in to grab a sandwich on the go and your daytime regulars.
From a marketing perspective you should promote your Spanish night specifically, separately and the landing page itself. Anyone interested would ‘land’ on that web page, not just your general website café page.
These type of landing pages can be successful in improving your customer conversion rates and can be applied to most things.
For instance, special discounts, a new product, an event, promotions, free offers, these all make great landing pages.
Top Seo have put together a great infographic showing how to put together an incredible landing page and how to optimise them.
The below landing page infographic covers:
Landing page headlines
Use of colour on your landing pages
Call to actions
Testimonials and social proof
Page loading speed