Visme show us 15 killer ways to know if it’s any good and to understand whether your logo is helping or hurting your business.

Here’s a sneak peek into what’s included:

• A logo should tell the story of your brand
• Logos should be simple
• Be unique
• Your logo should appeal to its audience
• Stand the test of time
• Be versatile
• Fonts should use a great typeface
• Use white space
• Logos should be instantly recognisable