How to get your business website right – 7 things to consider
Many studies have cited that anywhere between 90-95% of consumers (it doesn’t matter whether B2B or B2C) conduct searches when looking to buy from local businesses first.
The importance of a website can be clearly seen, as a matter of fact, not just any business website, but one that offers a solution to what your visitors want. It doesn’t matter whether you’re a dentist looking for new patients or a site selling garden gnomes, the principle is the same, without a good business website it’s going to hurt. Here’s 7 things to keep in mind when looking at your business website.
1. Make your business website mobile responsive
What this means in a nutshell is that websites work perfectly well on mobile devices such as tablets and mobile phones. They have versions specifically built to work perfectly on smaller screens.
In 2015, Ofcom reported that there are now double the amount of people accessing the internet on smartphones than on traditional laptops and PCs. On average, they spend at least two hours per day browsing and making buying decisions. People compare prices, read reviews and find what they are looking for while on the move, they are no longer tied to a desk.
If your business website visitor has a bad mobile experience, they are three times more likely to ‘bounce’ to another website that they can easily navigate and use.
Google (almighty Google!) now take into consideration whether a site has a mobile version as part of how they rank websites.
A NON MOBILE RESPONSIVE BUSINESS WEBSITE = LOST CLIENTS AND LOST SALES
2. Make you business website easy to find
When choosing a domain name try and think of using either your company name or a name that describes what you do. Sounds simple and it is because it’s an effective way for people to remember who you are.
There are many places that you can check on whether a domain name is available and what it will cost, such as 123-Reg.
3. Contact information on your web pages should be above the fold meaning the top part of the site
If you rely on your customers to contact you directly to buy your products and services then it makes total sense to have your contact information directly in their face.
There is nothing more annoying for a web visitor wanting to potentially buy from you and not being able to easily find your details.
We all like the Da Vinci Code, but having your visitors hunt through pages and pages of your site is a big NO NO.
“Your contact information should be visible, preferably at the top of the home page, so that visitors don’t have to search for a phone number or address if they want to contact the business,” said David Brown, CEO of Web.com.
4. Easy navigation is a must!
Co-founder of Weebly, Dan Veltri, advised having around five clearly labelled tabs on your top-level navigation (website menu) with related pages organised under them is a perfect way to structure your business website navigation.
5. KISS – Keep It Simple Stupid
In this day and age of busy lives, internet on the go and multiple social media accounts all vying for internet user attention then it makes perfect sense to keep your website pages clean and clear.
Make content easy and fast to digest and images clear and attractive. Too much content will overwhelm visitors and turn them off. They simply don’t have the time.
6. The need for speed, baby!
Kissmetrics – an online marketing and strategy company states that a survey conducted by Gomez.com and Akamai.com says that if your visitors expect a website to load within 2 seconds, they tend to abandon websites that take 3 seconds or more to load.
Make sure your site pages run smoothly by keeping the software updated, optimise images and videos for faster downloads.
7. Call to action on your business website
Each page on your website should lead the visitor to perform an action – sign up for a service, make a call, buy a product, download a file etc.
Have a clear invitation making it easy for a visitor to do just that: a button or a link is great. Try and keep it at the top (above the fold) so that visitors do not have to scroll before finding what to do next.
We hope you have found these simple pointers useful, there are of course many other factors that a successful business website should adopt.