Inspiring Graphic Design Trends for 2019
Graphic design is something that we all see on a daily basis. Whether its on a website, an advert, a magazine or in packaging, the list goes on.
If you read it, watch it or click it, chances are that it has been thought about and professionally designed by someone. If you’re considering updating or building a new website or producing marketing materials soon, then this guide is for you.
Many companies are constantly evolving and adapting their brand identities and what they show to the world, to say in line with current design trends. What was in vogue a year ago could be old hat today, so to speak.
By keeping up with what’s ‘hot’ and what’s ‘not’ is critical to appealing to your customers. If the design you produce is right and what your audience expects to see then you’ve nailed it.
If, on the other hand you pay little attention to changes in graphic design and design in general, opting to ‘keep it the same’, you will start to have problems.
As times change, your audience moves along with it. Keeping your design static will ultimately grow a gap between how you appear to your audience and what they expect.
Think about it, if you saw an advert from the 90’s or even from five years ago, today they will probably look old and outdated.
With this in mind Venngage have created a great guide on things to look out for in 2019
Summary of graphic design trends
- Areas of vivid colour
- Strong focal point typography
- Futuristic influences
- Contrasting light and dark colours
- Duotones and complex gradients
- Minimalist colourful graphics
- Detailed hand-drawn illustrations
- Authentic looking photography
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