Need On Page SEO Help for Your Blogs? Quick Guide to Getting it Right.

by | Jan 16, 2020

You don’t need to be an expert marketer to know that blogs and blogging, in general, are an important part of any marketing and SEO strategy.

If you do blog, then the chances are you are aware that the content that you produce needs to be great. Not only should it be written to help boost your website ranking by including keywords and phrases, more importantly, it also needs to engage and delight your readers.

Search engines are really smart now, they don’t just look for keywords in isolation, they are able to understand the context of what the article is about.

So, writing for your audience in a natural way is key to getting this right.

That’s not to say that optimising a blog and SEO goes out of the window. It’s just more a case of getting the basics done correct and writing great content. This will keep both search engines and your readers happy.  

But how does SEO help your blog and website?

SEMrush has put together an interesting infographic detailing areas of importance for both people and search engines.

Their visual guide covers key areas, helping you get to grips with optimisation techniques and what you need to be aware of when creating your next blog.

Get it right and your readers will love you, however, there are some blog design mistakes that you should also avoid.

The guide covers the following key points:

  • SERP listing (search engine ranking position) – structure and format
    • Meta Title
    • URL 
    • Meta Description
  • Format of the blog post itself
    • H1 Tags
    • Social share buttons
    • Images and video
    • Body text and content length
    • H2 Tags
    • Keywords
    • Readability
    • Internal links
  • Areas to check on your blog
    • Crawlability
    • Page loading speed
    • Mobile-friendliness
    • Markups
Infographic showing how to create a perfect blog with top tips for SEO optimisation

Here is a quick summary of some SEO help and advice for your blogging endeavours 

  1. Create standout and interesting titles for you blogs
  2. Create a structured well thought out URL with keywords
  3. Ensure your meta descriptions are informative and say exactly what the post is about
  4. Try and make sure your focus or target keywords are near the beginning of the post and using natural language 
  5. Use headlines (H Tags) to break out content
  6. Mix in video, gifs and pictures to offer the reader some interest
  7. Make the blog easy to read by its intended audience
  8. Use internal links to other parts of your website that have a natural association 
  9. Use external links to other sites that have a high domain authority or are well known and respected 
  10. Include social share buttons to allow the articles to be easily posted by readers
  11. Check that the article can be found and indexed by search engines
  12. Test the page load speed of the text


As with everything you do in business and life in general, the key to improving is to keep trying, hone your skills and build your knowledge. It’s only by ‘sticking with it’ will you become a blogging master! 


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