Secrets to reduce website design costs – helpful guide

by | Jan 31, 2018

There are many ways that will help you to reduce website design costs and how much you’ll end up paying your website design company. We’ll share some simple secrets and tips on how to cut what you spend, of course you’ll need an estimate on how much the website will cost before you go ahead with any new project, but the below should keep the costs as low as possible.

In simplistic terms, the more work and research you put in before you speak to your web design company the better.

You don’t have to be Bill Gates or have a degree in computer science to do this, here are a few simple steps you can take to make those pennies further. Reduce website design costs by doing a bit of homework.

Know what web pages your new website may need

On a piece of paper draw a simple layout of the website navigation and structure. Think of it like a family tree. Your homepage (normally the first page a website visitor will see), then think of the pages that will need to branch off from that. It will normally include an “about page”, “a services section with dropdowns”, “a news or blog area” and a “contact page”.

This will give your website designer a good understanding of what pages you want and need, speeding up the process and reduce website design costs. The more you can do at the beginning the easy the whole process for your web designer will be, you’ll end up with a much more affordable website. 

Of course, your developer should ALWAYS advise you as they know what will make your website a successful online.

Think about what each page on your website needs to say

A great starting point here is to think like a potential website visitor, what information do you think they would want to see? Remember each page on your website is a page that can be searched for and found online. What keywords would you think a visitor should type to find that page?

Let’s use an example of a plumber….let’s call her Mrs Ubend Plumbers. If she offers five different services and one of them is new boiler installations, then you’d expect there to be plenty of helpful information about this. Think of words and sentences that people would use when searching online, combi boiler, central heating, etc.

When you start thinking about your website text, make sure it’s not too short or too long and it reads naturally. Remember to create website text that is of a benefit to the visitor. Don’t talk about how great you are, tell the visitor how you can help them, what can you offer to solve a problem. Remember the old sales technique WIIFM (what’s in it for me) think about what you can do for them.

Having a clear idea of what designs you like will further reduce website design costs

Part of building a website, consider how long it takes to get the design perfect, this is sometimes the trickiest part to get right first time. A great idea is to look online and find websites, adverts, images and well, in fact, anything you like the look of. Make a note of where you have found them and make notes about what you like and dislike about any aspects. Be descriptive, don’t just say “I don’t like the colour”. Expand on it, “I don’t like this green colour, it’s too dark, I do like green but a much paler shade that I found on this website here”.

Again, you’re doing some work and answering questions that your web designer hasn’t even asked you yet. This can only further reduce website design costs.

Having a broad selection of images to hand will also help reduce time and cost

There are many websites around that offer free images that can be used on websites. Sometimes these images tend to be of poorer quality or a little cliché. If you have your own images that look professional then that’s even better.

There are some websites that charge you for images but these sites tend to have a much wider selection and are more professional for commercial website use. Don’t purchase the images! Make a list of where you found them and the image references. Your website designer will use watermarked images first to ensure they look perfect and are right for you before you spend any money.

There are many other ways to cut the cost of building your next website. Anything that you can do to help your developer out and have the answers to hand will take less time and cost you less money in the long run.

Any good website developer worth their salt will always intervene and tell you that text could be better, layout much easier in a different way, that a design won’t look right or that your images are not representative of your business, products or services.

All in all, the more you have ready (or near ready) the cheaper it will end up costing.


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