The benefit of outbound links to your website

by | Feb 12, 2018

Did you know that outbound links to other websites and sources of information is important to your website SEO and online marketing strategy?

We all know that links to your website from other websites has always been key tactic to get a higher search engine rankings, known as backlinks. But linking outwards to good websites adds great value for your SEO efforts.

So what are outbound links?

Outbound links, as the name suggests, are links on your website that link to another domain name other than your own site. When you add these outbound links, it helps search engines understand what your page is about, as you’re linking to another relevant site, it shows Google for instance that the subjects are similar. It also builds trust by the search engine that your page is what it says it is. This is especially important within a website blog page.

So now you understand what outbound links are and why they’re important, let’s get into what to link to.

Who and what should your outbound links link to?

A fairly easy question to answer. You should only link to sites that are good quality, are well liked by visitors and are an authority on their subject. Search engines know who are good sites and who aren’t (there are many factors how search engines do this and I won’t go into this now).

Outbound links should always link to relevant sites and pages similar to what your website page is about.

  • Linking to pages that support your page content.
  • Link to pages and articles that have a high amount followers and shares in social media
  • Make sure your outbound links open in a new window and does not take the reader away from your page.

There are a number of free online tools that ‘rank’ how good a site is and the content that it supplies, one of these domain authority ranking sites is on Moz.

Limit the amount of outbound links

Linking to a few outside sources is fine, but don’t go overboard and have web pages and blogs that link to tens of sites. It becomes annoying to the reader if there are dozens of these links taking you to other sites.

If you have found this short article of value, please comment and share this page in social media.


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