Web Design Questions You Should Ask Yourself Before Building An Awesome Website!

by | Oct 7, 2018

If you’re looking to either build a new website or refresh your current one, we have put together some web design questions you’ll likely be asked by your developer. 

This guide is useful for any web design project. It will help you focus on the type of questions you’ll likely be asked. Your answers will make your life easier and your web design project become a breeze.

Why are these web design questions important?

The first question that you’re probably going to ask your designers is, “how much will it cost to build my website?”.

It’s natural and it’s okay to ask this!

These web design questions are intended to help any design company fully understand your project, allowing them to get to the heart of what you’re looking to achieve.

This is an important step, so they can put together a solid web design estimate of what your site will likely cost you.

The communication between you and your chosen company at the start of the project is key to getting the price right so there are no nasty little surprises along the way.

Be wary of any company that can give you a price to build a website without asking many questions. Each website is totally different, with different functionalities, number of pages and a host of other factors that will affect the cost.

These web design questions will also help your project run smoother

By asking a lot of questions it will not only allow your designers to give you a much more watertight quote, but it will also help streamline the design process.

With an in-depth understanding of what you need, your expectations and the proposed timeframes involved it will encourage a much easier way of working to produce a website that you’ll love with less hassle.

Web design questions you will probably get asked

To get prepared below are a summary of the questions you’ll likely get asked. It’s better that you have a good think about them and prepare your answers in advance, write them down if you have the time.

  1. Details about your company
  2. What products or services does your company offer?
  3. What makes your company different from your competitors?
  4. Who is your ideal customer?
  5. Do you have an idea of terminology or words your customers use (keywords)?
  6. What other websites do you like?
  7. What type of website do you need?
  8. What do you like/dislike about your current website if you have one?
  9. Why do you want a new website or a redesign?
  10. What are your goals for the site?
  11. What type of elements or features would you like to include?
  12. Will you supply the text for the website?
  13. Will you supply the images for the website?
  14. Do you already have a logo and a brand to stick too?
  15. Have you already bought your domain name?
  16. Have you sorted hosting already?
  17. When do you need your new website by?
  18. Are you working to a fixed budget to create the website?
  19. Post website launch, who will handle the ongoing maintenance?
  20. How will you market your new website once launched?

Q 1) Details about your company

This is the easiest web design question to answer, it’s about your business and your basic business information including:

  • Company Name
  • Address of your head office
  • Address of your other locations if you have any
  • Contact telephone numbers
  • Email addresses
  • Your active social media accounts

TOP TIP! It’s really important for local SEO that your business details are consistent

It’s also a good idea to provide any additional information that you can such as your mission statement, a bit of a background on your company and if you have them, any brochures or marketing material you have used in the past.

Q 2) What products or services does your company offer?

Now, this may sound obvious, but it’s not necessarily the case.

For instance, you could be a solicitor, so your web designer will already know that you offer legal services. Do you specialise in a few areas such as family law, inheritance, property or corporate law?

Try and give as much detail as possible, tell them areas of your business that you’re strong in, you’re weak in and what products and services you really want to focus on.

Q 3) What makes your company different from your competitors?

This is your chance to really get across what makes you special and unique. The reason that this is important is to help convert a website visitor into becoming a customer. Users spend around 5.59 seconds reading website content, so you need to quickly convey your benefits.

When people search online they will usually check out a few websites and companies before they opt to contact them or buy.

By telling visitors on your website the benefits you offer and your USPs (unique selling points), it could be the difference between them contacting you over your competitors. They should show your value and make you desirable.

Here are some examples:

  • Interest-free credit
  • Next day delivery
  • Guarantee to beat any like for like quote
  • Customer reviews
  • Free quotes

Q 4) Who is your ideal customer?

You could at this point say, “anyone that wants to buy from me”, that’s not a great answer. The goal here is to find out who is more likely to want to use your service. It allows a web design company to understand this target group and what makes them tick.

Let’s use an example that you sell makeup.

Obviously, your biggest target market will be female, this can be broken down further. If you sell high end and expensive makeup, then the chances are, only women with a certain disposable income will have the funds to buy them.

Although it would appeal to teenagers, they potentially won’t be able to afford your goods. This helps your web design company understand how your website should be designed, what images should be used and how to ‘pitch’ the site at the right level.

If you already have a website and use Google Analytics, it’s easy to work out who your customers are.

Q 5) Do you have an idea of terminology or words your customers use (keywords)?

The answer to this question will show what keyword research needs doing. People will use many different terms to find what they are looking for when doing searches. Your web design company should be able to help with this.

For example, if you sell sandals, online searchers could look for, beach shoes, flip flops or espadrilles.

Therefore, knowing what people look for will help you decide what words and terminology to use to get your website found.

You can also research your website keywords yourself

Q 6) What other websites do you like?

This will show the style, look and feel that you want your site to achieve. Giving examples of websites you like the look of is great, describing them verbally is sometimes difficult for people to do. So, providing visual guides can clear up any confusion.

Q 7) What type of website do you need?

Another easy question, they normally fall into two main categories. Either a brochure website that is used as a ‘shop window’ to promote and showcase your business. Or to create an online shop to sell your products and services direct.

Now there are other types of websites, but most businesses will probably need one or the other mentioned above.

Q 8) What do you like/dislike about your current website if you have one?

Now this will only apply to you if you currently already have a site. This is your chance to improve on what you have already.

Don’t just look at this from an aesthetics point of view, try and look at it from your customers point of view also. Look at elements and website functions that you know have caused the issues in the past such as a slow website load speed or a complicated checkout process and if rebuilding a website to make it responsive.

You can learn a lot by self-examining your website and customer behaviour!

Q 9) Why do you want a new website or a redesign?

This possibly should be higher up the list. It’s critical for your chosen company to ask this web design question.  Not all the answers will be the same, your explanation is important.

Some will already have a great website that works well and just want to ‘freshen things up’ and take all the successful elements into a new design.

Others could be struggling to get traffic to their website.

Some could be getting lots of website traffic, but no one is contacting them or buying online.

As you can see, there are many reasons for a new website, all with different solutions and outcomes. By understanding your reasons for a new website, a plan of attack and strategy can be formed to get your next website right.

Q 10) What are your goals for the site?

Like question nine but this goes one step further. By having realistic goals, it will allow your designers to understand what you need the website to achieve.

For instance, if you wanted to double your traffic overnight, that would be a big ask. It could be done, but it would require a lot of work and money to make this happen.

Having a new website that is built well, with the right wording, SEO and marketing, does take time to have an impact.

Be realistic and set goals that you aim for, not only this but ones that you have a plan of how to reach them. Setting website goals is key to a successful site.

Remember! Track your progress on a regular basis, you can only progress if you know what is working and what isn’t. Concentrate on constant improvement.

Q 11) What type of elements or features would you like to include?

Don’t worry if you don’t know the terminology of what you want your site to include. Answer in your terms such as “I need to send a regular email to old customers” or “I would like customers to be able to pay online”.

Your designer will know what these mean and offer you the best options available.

Check out our homepage checklist infographic, which details some key areas you should consider on your website

Q 12) Will you supply the text for the website?

There are really three options here

  • You supply the complete text for your website fully
  • You supply a rough draft for your web developers to improve with the right amount of text and keyword research.
  • You let your web designers write it or get in a content creation company to do it for you.

Our thoughts on this are very simple. If the budget is really limited then option one is your only choice, although any company worth their salt will help you out.

Options two and three are the best options here. Text is an important factor, not only to get your website ranked but it’s vital that it helps convince a website visitor to come to you over your competitor.

Here are some great tips if you want to write your own website text.

Q 13) Will you supply the images for the website?

Having great pictures on your website is crucial, again you have a couple of options here.

  • Supply your own images that you or a professional photographer has taken
  • Use stock photography sites and purchase them, there are also a number of free stock photography sites

Poor images on a website will deter people away, it will make the design unprofessional and this will reflect on you. You only get one chance to make a great first impression.

Choosing the right type of images for you website is also key

Q 14) Do you already have a logo and a brand to stick too?

It goes without saying but if your business has been trading for a while you probably already have a logo and an identity.

Supply these to your web design company.

If you’re a startup business looking for a website, then a new logo and branding can be produced at the same time as the website.

Every business needs a strong brand identity, regardless of your industry or size.

Q 15)  Have you already bought your domain name?

It’s simple to do if you haven’t already, your chosen company can help you with this. If you have already secured your domain name supply this.

If you need to buy a new domain name, here are some helpful tips.

Q 16) Have you sorted hosting already?

Again, this is simple to sort, although you have a few options available. If you have a specific requirement let your designers know.

Q 17) When do you need your new website by?

If you do have a specific date when your new website needs to be online by, say. Depending on the complexity of your new website, the number of pages and how ready you are will dictate how achievable this is.

Q 18) Are you working to a fixed budget to create the website?

This is probably the hardest question and one you’ll probably not want to answer. It’s not asked to embarrass you or to glean more information for your web designer to max out the quote!

Knowing what budget you have allows any company to understand what can be achieved. It means that we can offer alternative solutions if your budget isn’t in line with what your ideal site will cost.

I know you may think “I’ll keep my cards close to my chest and see what estimate comes back”. At some point, it will need talking about. It’s better to give an idea, to begin with so your quote and what could be created is something that you can afford or want to spend.

Q 19) Post website launch, who will handle the ongoing maintenance?

If you truly want your website to work hard for your business, you need to really think about the ongoing costs of keeping your site healthy and constantly improving it. There are issues like security updates, SEO, blogs, keeping the design fresh and helping the website stay current.

This is a web design question that ideally you want to know before you get a new website created

Q 20) How will you market your new website once launched?

Even if you’re in a super niche industry, you’re going to need to market your website and business on an ongoing basis. There are several ways this can be done, and I won’t touch on them here.

How you intend to do this will impact elements of your website, how it’s built and what ongoing work will need to be done.


We really hope that this guide has armed you with the right web design questions that you’re likely to be asked. By having as many answers ready as possible will allow for a much easier process with your chosen web design company

1 Comment

  1. Phillis

    Of course, what a splendid website and revealing posts, I will bookmark your site. All the Best!


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