How Google Reviews can get your business more leads

by Apr 24, 2017

UPDATED 21 DECEMBER 2018

The reviews that your business receives are a really important factor and should be taken very seriously.

It’s been stated that they not only help your website perform better in online searches, but with the right glowing customer reviews they can help your business perform better and convert more website visitors into becoming customers.

A recent study has shown that 86% of consumers read reviews for local businesses, so you can see the impact they do have. 

If you’re still unsure of their impact, think about the number of times you’ve probably booked a hotel and looked at what previous guests have had to say on Tripadvisor for instance. Also, if you’re used to eating out or getting a takeaway, chances are you’ve probably looked at feedback.

There are an ever growing list of online review websites where leaving feedback is commonplace.

What are Google reviews?

To start off you need to set up a Google My Business Page. Google Reviews can only be used by an individual or businesses who have a Google My Business Page Account. Google My Business also helps your website rank better, so it’s not just about reviews.

There are other benefits for setting up a Google My Business page, besides just reviews too.

Once done, your customers will be able to add their feedback on your products and services for the world to see.

Customers look at reviews to make a decision when searching for services, tradesmen, accommodation, restaurants, stores, holidays and more… so, paying attention on how to increase your reviews will be extremely beneficial to your online success.

What you need to know about Google Review Ratings

There are two main factors to take into consideration as far as Google Reviews are concerned:

One is the “Star Rating” and the other “Number of Reviews”.

The “Star Rating” is how highly people rate your business. The lowest rating is “1 Star” and the highest rating is “5 Stars”. The higher your average rating, the more clout you have over your competitors. It’s also worth noting that good reviews can play a small part in helping your website rank better in local searches.

The “Number of Reviews” is slightly more important than the “Star Rating”. The Star Rating gives you credibility, builds trust and gets you higher up the search results.

The “ammount of Reviews” allows your rating to show up on user searches. The minimum number of reviews needed for your “Star Rating” to show up in Google search is five.

Common mistakes business owners make when asking for reviews

It’s very tempting to ask friends to add “5 Star” rating reviews for your business, we get it. We all like to be liked.

But beware.

Whilst this can help your website appear higher in local online searches than your competitors, it could easily land you in trouble with Google. As Google only likes to offer the best results to internet searchers, it frowns upon businesses that aren’t legit, as such forcing or bribing your customers to leave you a review is a shady area. Would they have left you a review on their own volition?

No one likes to get wrist slapped by Google, so just don’t go there, okay?

Getting genuine reviews are far more rewarding than fake ones plus you don’t run the risk of getting your account shut down…

By getting your friends and colleagues to leave you bogus reviews, you’re trying to manipulate Google, and it doesn’t like this one bit.

How do I get a genuine review?

Ask your customers to leave feedback on Google. By simply asking them to add reviews on Google, you can really make your business stand out from your competitors.

Reply to your reviews – By responding to your reviews, you will show your customers and other web users (potential customers) that you care about your customers’ comments and that you’re a proactive type of company/person to deal with.

Make sure that your business information is verified by Google. Only verified accounts can respond to customer reviews so make sure that’s all setup correctly.

Quick tips to respond to bad reviews the right way

  • Don’t get personal, keep it professional, proactive and sincere
  • Be a honest with what you respond with (remember your comments will be around forever for plenty of people to read so you want to get it right and keep it real.)
  • Keep your response short and sweet
  • Make sure you thank your reviewer, even if the review is bad
  • Avoid the hard sell. Every bad situation with a customer is an opportunity to turn things around and win back their trust. Don’t do the hard sell to win them back in the review for all to see.

So thats it! Google Reviews can play a hugely effective role in your online marketing efforts.

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Telephone: 01623 454440

Midas Creative
i-Centre, Hamilton Way,
Oakham Business Park, Mansfield,
Nottinghamshire NG18 5BR

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